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Some companies allot to research a fixed proportion of sales (from less than 1% for transportation companies to more than 6% for big electrical and chemical manufacturers), give research directors a free rein in pursuing likely leads. Esso Research measures each venture by its "probability ratio," i.e., the value of the potential product, multiplied by the probability of successful research, divided by the cost of the work...

Author: /time Magazine | Title: Business: $5 Billion Investment in Abundance | 7/9/1956 | See Source »

...squares as the composition for his color experiments because the square is "human," i.e., an intellectual construction which almost never occurs in nature. His monochromatic experiments in form require more complex shapes, but these, too, he keeps geometrical and tightly organized. "The measure of art," Albers believes, "is the ratio of effort to effect." By this yardstick, his Biconjugate (see cut) rates high, for it draws the greatest possible variety from the least possible shapes and shades. Looking at the top of the picture, the two figures seem identical but reversed; moving to the bottom, they become exactly alike...

Author: /time Magazine | Title: Art: Think! | 6/18/1956 | See Source »

...Rising Ratio. The ideal VTOL may come into being through the continuous improvement of jet engines. Research Engineer Earl R. Hinz of Ryan Aeronautical Co. points out that when the static thrust of an airplane's engines exceeds the airplane's weight, a vertical take-off is possible-at least in theory. Apparently no operational jet plane has such thrust at present, but the ratio of thrust to weight-even with the low-power figures still published by the security-morbid U.S. Department of Defense-is climbing rapidly. For the F-86 Sabre jet the ratio is four...

Author: /time Magazine | Title: Science: Vertijet | 5/21/1956 | See Source »

...aspects of "Americanism" but has not done so with stringent purity or absolute success I see no reason to interpret its efforts as hypocrisy. It may be wishful thinking for Brandeis to build a 2-1-1 chapel arrangement for a school with a present 12-1-1 religious ratio but it strikes me as anything but hypocritical. The painfully simple fact remains that Brandeis, so far as I know alone among universities, has provided campus facilities for worship by its students without either excluding some of them or forcing them to worship as guests in an uncongenial atmosphere...

Author: NO WRITER ATTRIBUTED | Title: BRANDEIS REPLIES | 5/15/1956 | See Source »

...went up $500 million over February to $47.4 billion, $4.1 billion over March of last year. Sales of all manufactured goods slipped $100 million below February, and new orders dropped $700 million. However, both sales and new orders for March were still running ahead of March 1955. though the ratio of inventories to sales has been creeping up since last fall...

Author: /time Magazine | Title: STATE OF BUSINESS: From Cheers to Jolts | 5/14/1956 | See Source »

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