Word: rateness
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Dates: during 1930-1939
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Louisville, the Gateway to the South, in addition to leading the World in 17 industries, has a cheaper taxi rate than the "cheapest in the U. S." mentioned on p. 18 of your issue of Feb. 24. Here, the tariff is two miles for 25C and "Four Can Ride As Cheap As One" so bring the family when you come...
...best general conditions are: temperature range between 40° F. and 75° F.; humidity 60.* Because individuals respond with varying ease to changes of humidity and temperature, the individual optimum is best indicated by his pulse rate. The nearer to normal his pulse goes the more efficient he is. The normal pulse rate for men is 68 to 75 a minute...
...moisture-bound heat it can absorb. The faster the air moves the faster can it carry heat from the body. But if the air is hot, humid and still, the body must struggle to throw off heat. The harder it struggles, the harder the heart must work. The pulse rate indicates the heart efforts, and thus the body efforts. High pulse rate is an index of unwise, inefficient overexertion. Dr. McConnell found that when his subjects in the cork-lined test room developed a pulse of 135 a minute, they complained of discomfort. Their heads ached, their hearts palpitated...
Until the magazine achieves a creditable circulation report so that it may "equitably set a rate," it will carry no advertising. Because its usefulness is strictly limited to members of the profession, Publishers' Service may never attain more than 7,000 readers...
Agitation for the reduction of telephone tolls has long sputtered fitfully among U. S. newspapers. The press, largest user of both Postal and Western Union wires, is accorded two cut-rate services: Day Press Rate (? full rate) and Night Press Rate (1/6 full rate). Although newspapers do not use telephones for long distance communication to the extent they use the telegraph, publishers feel they deserve a reduced tariff for certain services comparable...