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OTHER PEOPLE'S MONEY by Jerome Weidman. 521 pages. Random House...
What Burack is saying is nothing new. That is how the doctors and pharmacists just shrug off his book. But Random House is certain that the Handbook will be a bestseller. For the first time millions of people will have the information at hand, and even if Senate and state investigations accomplish nothing, there will be public pressure. and that is what Burack wants. In Chicago, Washington, and New York bookstores are already running out of copies. And the Coop says they are selling "exceptionally well." Things are moving fast, "and the real promotion has not begun yet," Burack says...
Married. Alfred A. Knopf, 74, Manhattan book publisher (Freud, Mann, Mencken, Sartre, Updike), who in 1960 sold his firm to Random House for about $3,000,000, while remaining as board chairman; and Helen Hedrick, 64, sometime novelist (The Blood Remembers, which Knopf published in 1941); both for the second time (his first wife died last year; her husband died in 1963); in Rio de Janeiro...
Buracek's book, published by Random House and released this week, includes extensive tables of the prices of chemically equivalent drugs. The tables point out enormous differences in price between brand name and generic drugs. Dexedrine, for example, is Smith Kline and French's brand name for the generic drug dextroamphetamine sulfate...
...somewhat zany and heavy-handed, and he has a prose style to match.Understanding Media violates many of the traditions of linear prose, and it need not be read from beginning to end. McLuhan makes every page stand on its own and the pages can be read in almost random order. But to accomplish this he is forced to repeat again and again his basic principles. The aphorisms, particularly "the medium is the message," are recited with such frequency that they become completely unchallengeable. The material presented, however, is sufficiently interesting that this repetitiveness does not become unbearable, and the continual...