Word: randomization
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Despite that caution, enough destructive urge remained on scores of campuses to stir dangerous action. Firebombings seemed to be the favorite tactic of extremists; ROTC facilities were their frequent targets. Occasionally violence spilled off the campus in a familiar pattern of window breaking, traffic disruption and other random harassment?the same type of activity that preceded the Kent State tragedy (see following story...
...fusty world of lexicography, new dictionaries are usually introduced with the quiet circumspection generally found in library reading rooms. Though Random House made a stab at mass promotion on its 1966 dictionary, such works rarely generate much publicity. The alltime exception to the rule is the American Heritage Dictionary of the English Language, which was brought out last September with the kind of hoopla usually reserved for new detergents. In four months, 440,000 copies were marketed. The dictionary became the biggest-selling hard-cover book published in 1969, ahead of Portnoy's Complaint and The Selling...
...full year before publication, the two companies budgeted more than $1,000,000 for promotion. That is an astronomical sum for a book. Essentially the book is not much different from, say, the college edition of the Random House dictionary; both have 1,600 pages and include 155,000 words. The American Heritage publishers created an air of difference by plugging their usage panel, the glossary and the liberal use of illustrations. Booksellers were courted with personal sales calls and arresting ads in book journals. One ad showed a clutch of sullen teen-agers under the headline...
Though most critics gave the dictionary good marks, some argued that the Random House or Merriam-Webster dictionaries were better all-round books. The publishers do not brood over criticisms. Besides, the graduation season will soon begin, and that is one of the best-selling times of the year for the men who market dictionaries...
...survey is part of a project on campus political beliefs sponsored by the Carnegie Commission on Higher Education. Questionnaires were mailed last spring to 100.000 faculty members at more than 300 colleges, junior colleges, and universities-including Harvard-selected by a system of stratified random sampling...