Word: randomization
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Every election year Los Angeles' City News Service conducts a telephone poll of Los Angeles residents on a few major ballot choices, supplies the results to local newspaper clients. The polling is carried out mostly by college students, who pick the names at random from metropolitan Los Angeles' five phone books. Over the years, Editor Joseph Quinn has come to expect about 1,500 replies out of 3,000 calls. But this year things went wildly wrong. C.N.S.'s results in last week's poll on Nixon v. Kennedy, plus two local ballot questions...
...gauzy saris, low-cut cholis (blouses) and flimsy salwar (trousers), a student cried: "There is always too much visible." Conceded a Lucknow University coed: "At times we also tease boys." And for sheer devilish ingenuity, few Eve-teasers could match the New Delhi girl who telephones males at random, starting conversations that are hard for many an innocent husband to explain. If a wife answers, this Adam-teaser hangs up with the shocked cry: "He never told me he was married...
...with the war coming on, Coco retired. In 1953, to boost lagging Chanel No. 5 sales, Pierre Wertheimer, owner of the perfumes, asked Coco to resume designing. Since then, she has proved that for all the random fads and seasonal excitements, perhaps the surest touch in fashion is still Chanel...
...publishers commit non-books, but some do it more than others. One of the most persistent is Bernard Geis, who operates as a kind of non-publisher, distributing his wares through Bennett Cerf's Random House, and setting up shop to promote non-books, including those of backers Art Linkletter (The Secret World of Kids) and Groucho Marx (Groucho and Me). Says Geis: "I want to do anything that can be done to get the audience back to books." Then he adds, less piously: "I don't care what kind of book...
...BRIDGE (215 pp.) - Manfred Gregor - Random House...