Word: rambler
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...head of the Automobile Manufacturers' Association. He moved to Nash-Kelvinator as PR Vice-President in 1953, and when the floundering company became American Motors, moved up to President. His success at AMC was a public relations triumph--as anyone who recalls the Rambler ads of the late '50s knows...
Romney's political career seems to have been planned and timed with the same skill as the Rambler ad campaigns. He moved from a supposedly non-partisan Citizens for Michigan group to become Vice-President of a Republican-dominated state Constitutional Convention in 1961 and, finally, a successful Republican candidate for Governor in 1962. All the while he carefully preserved a non-partisan facade (the word Republican never appeared on any Romney campaign literature until 1964). The voters bought the package...
...Image Lag." A.M.C.'s difficulties are widely blamed on a lack of vision in the past. Five years ago, when recession-affected Americans turned to compact cars, the company's Rambler was first and foremost in the domestic compact market, almost became king of the road. Just to meet the demand and get the car into customers' hands, A.M.C. President George Romney-now Governor of Michigan-permitted archaic and costly work practices to continue. A.M.C. executives now complain, with hindsight, that Romney paid lavish dividends to stockholders and perhaps too conscientiously used earnings to take the company...
Quiet Touches. The new Rolls, called the Silver Shadow, has been changed in other respects. Somehow, the designers have been able to increase the interior room while decreasing the outer dimensions. The car is built in the latest "monocoque" principle-already used in the Jaguar and the Rambler-which combines the chassis and body into a single unit of construction. It also incorporates a number of engineering advances that have long been standard on some lower-priced cars, including independent suspension for all four wheels, power steering and hydraulic disk brakes-to which Rolls added its own quiet touch...
...decade ago. Detroit has junked the economy image because it failed in model year '65. Despite record sales of 8,800,000 cars, there were drop-offs in Ford's Falcon and Fairlane, G.M.'s Chevy II, Chrysler's Valiant and American Motors' Rambler...