Word: ralstons
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...endure several dozen kiddie shows might find another. Incidentally, every program is running some sort of contest. Prizes are usually bikes or toy pistols, but once in a while a car or Bendix pops into the lineup. Such items are worth trying for. It means eating lots of Ralston and swilling Ovaltine, but the competitors are minor league, and the potential rewards are staggering. Tom Mix, for instance, is currently allowing winners to name their own prizes--up to $2,000--which could buy a new car, a pile of suits, or a trunkful of funny books...
Died. Colonel James Layton Ralston, 66, Canada's bull-dogged wartime Minister of National Defense, whose demand that home-defense draftees ("zombies") be shipped overseas forced a Cabinet crisis and his resignation in 1944; of a heart ailment; in Montreal...
...every American boy within earshot of a radio knows, Cowboy Tom Mix's* wondrous compass-magnifying glass may be obtained for only 15? and one Shredded Ralston box top. The same price plus one box top of General Mills' Kix will bring the "awe-inspiring" atomic-bomb ring with its "concealed observation lens...
...Cinemactor Tom Mix, who never appeared on the program named after him, died in 1940. Ralston continued the program so that the spirit of Tom Mix "could ride on forever in the hearts of both young...
This week Ralston Crawford's painted reports were reproduced in the December FORTUNE and went on view in a Manhattan gallery. The closest thing to nature in his blast pictures was an occasional circle (representing portholes) which he included for the sake of contrast "as you would show the whiteness of a wall by putting a thumbprint on it." His Test Able was a pat, flat imitation of chaos...