Word: ralphs
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...clash of status-symbol titans, Harvard's Office of Patents and Trademarks recently took on fashion designer Ralph Lauren...
Three weeks ago, legal counsel to the clothing empire received a cease-and-desist letter from the University after Harvard's trademark office discovered a line of Ralph Lauren ties bearing the Harvard Law School (HLS) crest...
This kudzu-like spreading of the brand, however, does carry some risk of diluting the Ralphness of it all. For yesterday's would-be Wasp, the Ralph Lauren brand signified something very clear. What is today's consumer to make of a brand comprising everything from silverware to biking gear? "His clothes are losing their historic reference points," says David Wolfe, creative director of the Doneger Group, a retail consultant. "He's not building a myth anymore...
...bike messenger in New York City; "the thing right now is Pelle Pelle," an urban street-wear label. "Polo's not yesterday's brand at all," counters Nicole DeMers, 15, of Incline Village, Nev. "Certain groups wear it--the more preppie groups." For the latter, Lauren is launching Ralph, a women's line (jackets priced at about $150) aimed at 15- to 25-year-olds...
...must have been something in the air. Why else would little Concord, Mass., have had such a concentration of famous writers and social reformers in the 19th century, from Nathaniel Hawthorne and the Alcotts to Ralph Waldo Emerson and Henry David Thoreau--all deep-breathing worshippers of New England's gentle beauty? Thanks to massive efforts by preservation and environmental groups, today's Concord retains not only the homes of its noted sons and daughters but also its own natural charms. Visitors can pace the floors, walk the trails and canoe the water lanes once frequented by their literary idols...