Word: ralphs
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...creating Ralph is going to be more difficult this time around. In the past two years, the better fashion category (second-line clothes created by designers for department stores at lower prices than designer originals) has been saturated with new lines from the very same Ralph Lauren, not to mention Tommy Hilfiger and Calvin Klein. And no other designer has attempted to launch so many different product categories at once: more than 10, including a full line of men's wear, women's wear, handbags, belts, shirts, eyewear and watches. "Kors has partnered with people who are very smart...
...have grown confident in their ability to predict changing consumer tastes and then to satisfy the new appetite. It sounds simple, but just how do you dress 100 million Americans? "Every generation of consumers has a specific taste," says Chou. "In the '80s it was Waspy, which is what Ralph Lauren delivered. Then in the '90s the urban and street look took off, and Tommy Hilfiger owned that. Today the consumer is swinging back. They want smart casual...
...started in the business designing clothes and windows for a small shop in New York City. Before long he was selling his line to Bergdorf Goodman. Not your typical fashion prince, Kors calls himself a T-shirt-and-jeans kind of guy--a bit, you might even say, like Ralph and Calvin--and is more gossipy gadabout than aloof designer. He is known for leading his ladies-who-lunch customers into the fitting room and genially telling them what to wear...
...RALPH REDUX? Designer Michael Kors aims to be on a first-name basis with American buyers...
...public reaction to the McCarthy witch hunts in the 1950s, the 1954 court decision on separate-but-equal schooling, the 1964 civil rights legislation and the 1974 Watergate affair did not exhibit the deep schisms apparent in the U.S. today. The divisions are the worst since the Civil War. RALPH CRAIG Amherst, Mass...