Word: radioed
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Nowhere but on radio could this mix of fast-fact glibness and folksy sentiment be so engaging. While Garrison Keillor entertains listeners with tales of his mythical Minnesota town, residents of real Lake Wobegons and metropolises across the country are happily cuddling up with a new array of nationwide radio personalities. These voices from the darkness offer advice, information, news and chat with the sort of one-on-one intimacy that slick, impersonal television cannot approach. "Radio personalities are not stars but friends," says Sally Jessy Raphael, whose friends include nearly 2 million weekly listeners to her weeknight radio advice...
...That radio continues to flourish more than three decades after it was supposedly doomed by television will come as a surprise only to those who confidently predict the demise of every old technology the minute a new one comes along. Although radio was forced into the background by TV during the 1950s, the medium did not die; it merely took on new forms. As TV became the nation's main purveyor of mass entertainment, radio turned predominantly local and aimed to please smaller, more specific segments of the audience. The whole family might gather around the TV set at night...
...another new technology is changing the face of radio. The advent of communications satellites has enabled programs to be distributed more easily and more cheaply than ever before. At least 23 national radio networks are currently in existence, compared with just four in 1968 and nine in 1974. Though music, news and sports constitute the bulk of network fare, the radio dial is increasingly filling up with daily, weekly or monthly "longform" programming, from music/variety series like NBC's Live from the Hard Rock Café (with Host Paul Shaffer of TV's Late Night with David Letterman) to national talk/call-in...
...news and information programming as a way of distinguishing themselves from FM, which has captured the bulk of the music audience. Stations often find it both better and cheaper to put on a network show rather than hire a local personality, especially for nights, weekends and other lower-rated radio time slots. Audiences may not even know they are hearing a network broadcast because local phone numbers and recorded promos are sometimes used to maintain a local flavor...
National Public Radio too is rebounding following a financial crisis that necessitated major cutbacks two years ago. Many of the cuts have since been restored. NPR's news and information shows, including the highly regarded Morning Edition and All Things Considered, increased their audience by 15% this year over last, and a new show, Weekend Edition, will be added on Saturday mornings, starting this week. In the meantime, NPR's friendly rival, American Public Radio, has nearly doubled its total programming hours in the past year. (NPR and APR both supply programming to public radio stations; NPR is best known...