Word: qvc
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...sudden storm of rumors that Seagram's president, Edgar Bronfman Jr., had finally decided to go for an outright takeover. Rumors endowed Bronfman with a long string of potential allies (several phone companies, the cable-TV firm Tele-Communications Inc. and such Hollywood powers as superagent Michael Ovitz and QVC chief Barry Diller) and even set a potential price: $55 for each of the 322 million Time Warner shares that Seagram does not already own. One story had Bronfman taking time at his wedding reception this year to huddle with Ovitz and Diller about takeover strategies...
Joan Rivers possesses that certitude and has gone full throat in pursuit of it. In addition to starring in her own Broadway play, Sally Marr and Her Escorts, playing host on a syndicated home-shopping show and designing a lucrative jewelry line for the QVC shopping network, Rivers has embarked on what is certainly the most bizarre media treatment of personal hardship to date. Next Sunday the comedian, 60, and her daughter Melissa, 26, will star as themselves in the NBC movie Tears and Laughter, the story of how they coped with the 1987 suicide of Joan's husband Edgar...
Barry Diller, QVC Network chairman and a failed contender for Paramount. Starting up Q2, a second, allegedly hipper shopping channel aimed at Generation X consumers who are presumably uninterested in cubic zirconium. Reported to be planning a takeover run at Time Warner, but denies these rumors as "silly nonsense...
...spending surge has swept through the middle class. Signs of the new consumer society are everywhere. Cruising the shopping malls has become a weekend institution, and Televisa, the Spanish-language entertainment conglomerate, in cooperation with the U.S.-owned QVC, broadcasts a home- shopping channel produced in Tijuana. People who never before had a car or a credit card now have both. The working-class suburb of Iztapalapa boasts a McDonald's and a Wal-Mart superstore, while the Mexico City slum Ciudad Nezahualcoyotl houses enough VCRS to support a branch of Blockbuster Video...
...inside account of Viacom played a hand QVC couldn't match...