Word: push
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Dates: during 1970-1970
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There's nothing like a big name to push the product. Whipping up some radio commercials for the Calavo Growers of California (avocados, mangoes, etc.), the advertising agency of N.W. Ayer/Jorgensen/MacDonald, Inc. reached all the way to the top to get an endorsement for Calavo's fruits. Sample from the script...
...before the King she does not curtsy but instead prostrates herself for an unconscionable length of time before the throne. Shaw would not have liked that. Coleridge proclaimed that Helena is Shakespeare's "loveliest character." She is a far cry from that, but Miss Maxwell gives her a hefty push in that direction...
Activists may be obligated to push the masses faster than they wish to go-but how fast can an oppressed minority proceed against a majority? Walzer immediately rules out revolution, no matter how great the popular oppression, so long as the democratic rules can be exploited with some success. Democracy, as he defines it, involves mutual respect for the freedom to act. The activist need not fully respect the rules, but he must not undermine them...
...fashions, and museums. Those were the days before youth fare, so we travelled by train- three days of sleeping in our chairs by day and trying to sleep in them by night. As we got off the train in Grand Central Station, our arms were still tired from doing push-ups for exercise in the standing room between cars...
...morning. I put on my yellow shirt, sport coat and tie, and walked down 42nd Street. Times Square was the only part of New York I had heard about. My father was born in Brooklyn, near Myrtle Avenue, and from him my brother and I learned about the push carts, the subways, and the City: "As you walk up Broadway, it's Washington Square, Union Square, Herald Square, then Times Square, boys...