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...months ahead will be busy, and the pressures to win will be greater than ever. Simon & Schuster plans to publish an instructional golf book under his byline; MacGregor and Slazengers will produce Jack Nicklaus golf clubs; Revere Sportswear will manufacture a Jack Nicklaus line of shirts and sweaters. Nicklaus has been signed for three TV golf shows, he will play a series of exhibitions (at a minimum of $2,000 each), and he is negotiating contracts for endorsements of slacks, walking shorts, sports jackets, windbreakers, shoes, cigarettes and skin bracer. Arnold Palmer, an old hand at such matters, has often...

Author: /time Magazine | Title: Sport: The Prodigious Prodigy | 6/29/1962 | See Source »

...between his morning and evening papers, Hearst may be able to undercut the Chronicle rates. Furthermore, Bill Hearst is well aware that should he ever abandon San Francisco's evening field, he would leave it wide open for the Chronicle-which could then move in and publish round the clock-or to an outsider like Bill Knowland's Oakland Tribune across...

Author: /time Magazine | Title: The Press: Divorce in San Francisco | 6/15/1962 | See Source »

...Lakoff proposes that the graders in each major course be given a chance to publish their observations of the exam. Not only would this give the student an opportunity to learn what went on in the graders' minds--and perhaps how to write better examinations--but it would stimulate the graders' interest in their chore...

Author: By Clark Woodroe, | Title: Final Exams or Term Papers? | 6/14/1962 | See Source »

...often accused of being bland or evasive, and if we have a preference for speaking directly, so do our readers. The letters we get, as indicated by the selection we publish each week, are never lacking in forthrightness. "Brickbats for your biased baloney," begins one. And there is no reader so scornful as one whose favorite section got left out one week ("Man can't live by gluten bread alone. Where's the Art section...

Author: /time Magazine | Title: A Letter From The Publisher: may 18, 1962 | 5/18/1962 | See Source »

...correctly reflected the ratio of letters we received. When we noted that our mail ran 5 to 1 against Kennedy, an eager reader protested that to judge by the Letters column, readers were 8 to 1 against! Such adding-machine impartiality is not our criterion in picking publishable letters; if it were, we would be at the mercy of systematic letter-writing campaigns. We try in a general way to reflect, by the letters we publish, the numbers, the intensity and the partisanship of the mail we get. But we must also add that in making our choice we show...

Author: /time Magazine | Title: A Letter From The Publisher: may 18, 1962 | 5/18/1962 | See Source »

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