Word: publicizing
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...matter where you are economically, you're living in a community - you've got kids in the public school system, and we all know that the public schools need as much support as they can get: parents reading to kids, people going on field trips, people monitoring recess. Those are things that you can do if you have time on your hands that add value to your home base...
...areas of concern that the public has right now is government spending. Even though we've had a disaster economically and I think we took some very important steps, people are understandably distressed about the size of the debt and deficits, because they're saying to themselves that just doesn't seem responsible...
...Rally your friends to support a good cause. Last year bloggers competing in the online equivalent of a walkathon raised more than $270,000 for DonorsChoose.org, which funds public-school teachers' requests for classroom materials. This year's Social Media Challenge starts...
...just big companies that are doing well by doing good. Increasingly, social entrepreneurs are starting companies rather than nonprofits, to capitalize on the power of the market to create public benefit. And some of these entrepreneurs are choosing to form "B Corporations," a new corporate structure that requires enterprises to build into their foundation strong social and environmental standards for their operations. More than 220 companies, whose combined revenue tops $1 billion, have become B Corps since their certification began...
...These days, some companies are cutting back on their philanthropy but less so on their CSR initiatives. The only thing that has sunk lower than the public's opinion of Congress during this recession is its opinion of business. Social responsibility is one way to get it back. Consumers too can make ethical choices. You may be stressed out by the economy, but your civic duty is starting to kick in at the cash register. Just don't let it end there. - With reporting by Jeremy Caplan...