Word: publicizing
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...Week Window One of Sony's first marketing moves was to set a deadline for the film public, proclaiming that This Is It would play in theaters for a two-week run. Can't you just feel the sense of urgency? "It has event-ized this thing in a huge way," marvels an industry exec. The prospect of an end date lit a fire under the devoted and even the Jackson-ambivalent. Setting a deadline "creates a sense of scarcity for a major event that you have to see," says Harry Medved, a spokesman for the movie-ticketing website Fandango.com...
...public debate is bad because it raises questions about the whole vaccination program," Osterrieder says. If the government doesn't find some way to remedy the current public relations disaster and clear up the confusion over the different swine-flu vaccines, it could be faced with an even greater emergency, especially if the country's hospital wards start overflowing with flu patients in the coming months...
...court of public opinion, rehabilitation generally starts with remorse. But since being hauled out of his home in handcuffs on Dec. 9, Blagojevich has repeatedly denied any wrongdoing. As the days lurch toward a June 2010 trial, he's trying a new tack that happens to dovetail nicely with his love of the spotlight: fighting the allegations with sheer ubiquity. His new martyr-toned memoir, The Governor, and its attendant media blitz have been balletic exercises in the deflection of blame, and recent reports that he'll appear on the upcoming season of Donald Trump's Celebrity Apprentice suggest that...
...ease with which Blagojevich climbed the political ladder - and his upbringing in the back-scratching, wheel-greasing vortex of Chicago politics, where more than 1,500 people have been convicted of public corruption since 1970 - may explain why Blagojevich somehow considers dangling a U.S. Senate seat "routine." Even today, the comeback he's attempting to engineer - he told TIME he is "not ruling out the possibility" of a return to politics - is being driven in part by dollars. "We're in debt because I was an honest governor," he says. "O.K.? And now I don't have job prospects. This...
...Philippines' overstretched and underfunded public health system is poorly equipped to deal with large-scale disease outbreaks, even for diseases like leptospirosis that are seasonally common across the archipelago. Several large government hospitals were damaged in the flooding, and have struggled to cope with the influx of patients. A week after Ketsana, much of Pasig General Hospital was under water, including its laboratory. According to reports, staff initially only had dextrose to give flood victims seeking medical attention. In flood-ravaged Marikina, one of 16 cities that make up Metropolitan Manila, only four out of 21 public health facilities were...