Word: publicize
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Dates: during 1970-1979
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...whole scene is slightly crazy," said Leslie Waddington, a leading London dealer who attended the sales-and observed that few of the offerings were of premier quality. "It's public insanity...
...local shlemiel, Alchonon (F. Murray Abraham). Teibele loathes her admirer - until he appears in her bed room in the guise of a demon. Under the stars they become lovers, while under the sun they remain strangers, until the night creature persuades his lady to marry Alchonon. But with the public union come private agonies: the alchemic force disperses, leaving two ordinary people who plunge into insanity and sorrow...
...price spiral is also sustained by a vastly increased public interest in art. More than 175 million Americans visited museums last year. Americans are better educated and more intrigued than ever with objects of lasting value. They share a hunger for possessions that have not been stamped out en masse for a homogenized society. They are beginning to emulate upper-crust Europeans, who have always invested disposable income in tangibles. Says Sotheby's Wilson: "We live in such difficult times that the art of the past is somehow reassuring. It can even be an alternative to religion." For many...
Clearly, the main problem for the auction houses is not a lack of public interest but the shortage of salable material. To lure valuables into the marketplace, they run ads in local papers urging people to rummage through their attics. Sotheby's also runs so-called Heirloom Discovery Days, on which for a small fee expert appraisers evaluate real and imagined treasures. A woman dropped in at its Los Angeles branch with a shoe box of attica that she had planned to give to the Salvation Army; the six Faberge silver-and-enamel pieces she unwrapped sold...
...been only in the past decade or so that the big sales have been covered by the press as Events; the sums paid for art used to be buried in newspapers along with ship arrivals. Now, with the tremendous increases in fine arts prices and the expansion of public interest, big auctions have become flash bulb and video-tape fiestas. To a large extent the transformation has been wrought by Sotheby's, the world's largest, canniest and most aggressive house. In the late '50s Sotheby's introduced such techniques as international telephone hookups, bidding...