Word: publication
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Dates: during 1950-1959
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...sort of Quizzard of Oz, he had also developed Quiz Kids and Stop the Music. Thoughtful, well-read Lou Cowan ran CBS with due regard for public affairs programs (Ed Murrow) and serious drama (Playhouse go), but remained strongly identified in the trade with quiz shows. And the wind that blew him down last week stemmed clearly from the TV scandals. Cowan missed testifying before the Harris subcommittee last month when he developed a thrombophlebitic leg, but told investigators in his hospital room that he left his $64,000 packaging firm seven weeks after the show went...
...thickens as the villain (Howard St. John) slinks upon the scene in the form of that well-known Cappitalist, General Bullmoose ("What's good for General Bullmoose is good for the U.S.A."). His plot: to secure the secret formula of Yokumberry Tonic and sell it to the thirsty public as Yoka Cola...
...AromaRama process itself, developed by a public relations executive named Charles Weiss, is fairly ingenious. The film carries a "scent track" that transmits cues to an electronic "trigger" that fires a salvo of scent into the theater through the air-conditioning ports. The AromaRama people claim they can reach every nose in the house within two seconds, and remove the odor almost as fast as they release it. The perfumes* are built up on a quick-evaporating base (Freon), and as the air is drawn off for filtering, it is passed over electrically charged baffles that precipitate the aromatic particles...
...smellies here to stay? Or are they just another cinema gimmick that will soon be one with the paper goggles of yesteryear? No doubt the public will get tired before very long of having its nose tweaked. But if smelliemakers can provide more realistic smells and make more intelligent use of them, the scent track might offer rather more than meets the nose. Exhibitors can sniff secondary possibilities in "the olfactory dimension." One of them has suggested that if he could give his customers the smell of steam heat, he might be able to cut down his oil bill. Another...
...public, the U.S. drug industry would like to appear as a dedicated, white-coated scientist skillfully brewing one wonder drug after another. But Tennessee's Estes Kefauver, chairman of the Senate Antitrust Subcommittee, long has had ambitions to paint a different picture -of an industry that fixes prices too high. Last week, opening an investigation of drugmakers, the Keef got in his broad strokes as soon as nervous industry witnesses settled uncomfortably in their hot seats...