Word: prowess
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Dates: during 1960-1969
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WESTERN Europe is gripped by a growing, almost obsessive fear that it is falling victim to American economic conquest. And that conquest, so the lament goes, is spearheaded by American technology. Armed with technological prowess that European firms cannot match, giant U.S. corporations are winning control over crucial industries. Many European leaders foresee the gloomy prospect of "an underdeveloped continent," dependent upon...
Though, as tomorrow's historians, they may ultimately credit their elders with a certain degree of prowess in staving off thermonuclear war, many pop-psych their growing pains in terms of the atom. "We're the Bomb Babies," says Los Angeles City College Student Ronald Allison, 23. "We grew up with fallout in our milk." The hyperbole may sound sentimental, but because of the Bomb, some Now People reach their teens feeling that they are trying to compress a lifetime into...
Eyeball to Eyeball. Ally's returning ads partly spoof those for Avis by Doyle Dane, partly press Hertz prowess. One television commercial, for instance, shows a "We try harder" balloon deflating slowly while a voice ticks off Hertz's advantages in available cars, widespread locations and electronic reservation service. Another agrees that Avis' "only No. 2" claim is "hard to argue with." Ally, a teaching fellow in English at the University of Michigan before he turned to ad writing, proudly produced another that asks: "No. 2 says he tries harder. Than...
Confusion & Anxiety. Yet, for all this material prosperity and cultural prowess, Germany today is marked by a growing feeling of confusion, anxiety and impatience?a nagging feeling that, after all, the country's hard work has really got it nowhere. Now that they no longer have to scramble for the necessities of life, West Germans are taking another look at themselves and their role in the world. Having gorged themselves materially in successive waves of Fresswelle (eating), Autowelle (auto buying), Wohnungswelle (home buying), Reisewelle (traveling) and even Edelfresswelle (delicacies), they now seem intent on quite a different course: a neue...
...with the pleasures of life learned from the Moors. Bullfighting became a sport shared by all the populace, and even an elementary form of baseball emerged. The cult of courtly love crossed the Pyrenees, and was adopted by Moorish lords, who in song and painting boasted of their prowess, both as warriors and lovers. Mudéjar art, produced by Moslems living under Christian rule, flourished. So did medicine and many of Spain's great universities date from this fruitful period. When in 1492, the year Columbus discovered the New World, the last Moors, as well as the Jews...