Word: protestantized
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When the shards began to fly last spring Colgate-Palmolive-Peet was innocently turning out "pastillas de Palmolivess" (pronounced Pahl-mo, LEE-vess), the favorite soap of Mexican peasants. At that time Mexican Catholics, alarmed over the missionary activities of Protestant sects, started a new anti-Protestant campaign. Magazines and...
Methodist Bishop Eleazar Guerra appealed for tolerance. Mexico's tiny Archbishop Luis Maria Martinez calmly declared: "Protestant activities do not interest the Catholic Church." And peace was restored for a while.
Then Protestants rubbed Catholic Mexico's sorest spot-history. In newspaper advertisements, they again laid the blame for the French invasion of Mexico (1864) at Church doors. In mid-November Archbishop Martínez pastoral letter blazed at "the perfect organization and powerful financial resources" of Protestant sects. Martinez...
A week after the boycott started Archbishop Martinez gave the word that stopped it. Said he: "I judge that it is far from proven that Colgate-Palmolive-Peet is an organization dedicated to support Protestant missions with its contributions. This being the case, it is not only undesirable but unjust...
Repeated broadcasts of the denial and the exoneration of Colgate-Palmolive-Peet finally took the lather off the boycott. But last week stickers protesting the "Protestant invasion" appeared again in Mexico City.