Word: programming
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Dates: during 1970-1970
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Although Globe residents had lived easily with the Forest Service's spraying program since 1965, they were outraged when backyard vegetation recently began to wither. Then eggplants turned as orange as pumpkins. Pumpkins turned as black as charcoal. And desert yucca, which normally grows as straight as a telephone pole, developed S curves...
Felt Series. With inverse optimism, WTTW's white program director, Ed Morris, has said cheerily right along: "I think all kinds of people are going to hate it." But as of last week, Chicagoans seemed to welcome a TV series that actually dares to offend. Bird is the highest-rated local production in the station's history. Most of the viewers are blacks, and they obviously feel that Bird strikes home. The Coalition for United Community Action, representing 61 black organizations with 200,000 members, has issued an endorsement, declaring the series "one of the greatest TV documentaries...
...takes a little sweat, too. Stampfl espouses "interval training," alternating a lengthy series of full-blast sprints with periods of restful jogging. Using cardiographs and checks on pulse, respiration and blood pressure, he gradually expanded Doubell's training program to the limits of the athlete's physical capacity. After five years, Doubell now runs six miles every morning; in the evening, he runs three miles and follows that with a series which can consist of 50 sprints over 100 yds., or 30 over 220 yds., or simply five half miles. Beyond that, Stampfl says he teaches his runners...
...Doubell's rivals reckon that his high living will soon make him an easy mark, they had better reckon again. According to Stampfl, Ralph is responding so well to his program of "stress adaptation" that he fully expects him to be a topflight competitor "at least until...
Peace Corps advertising is part of a public service program coordinated by the Advertising Council Inc., to which agencies volunteer their services and media donate space and time. It is usually left to the council to recruit agencies for accounts it considers "major." When Peace Corps officials, on their own, dropped Y. & R. for Keye, Donna & Pearlstein, council members observed that the new agency was too small for an account that had been given $25 million worth of media placements. The council thereupon shrank Keye, Donna & Pearlstein's new plum by reducing Peace Corps advertising from "major" to "bulletin...