Word: programming
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Dates: during 1990-1999
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Like the Zone, Suzanne Somers' diet, which she calls Somersizing, avoids white flour and sugar, but it argues that the important thing is to combine foods in the right way. Her program (developed with endocrinologist Diana Schwarzbein, who has her own diet book) permits a meal combining protein and vegetables, but eating protein within three hours of eating carbohydrates is taboo. "The reason I used to be bloated was a gastric war between the protein and carbohydrates," says Somers. "Now I never have gas, I can proudly say. It's a great thing not to have gas." She adds that...
...traditionalists, there are the old reliable calorie-reduction diets, like Weight Watchers, which sees 600,000 unshapely bodies each week, and Jenny Craig, which caters to dieters at 600 centers around the country. Sure, unlike the other hot diet programs, these guys may have to pay their celebrities (Sarah Ferguson for Weight Watchers, Monica Lewinsky for Jenny Craig), but they get the approval of dietitians for free. Weight Watchers assigns points for each type of food, so people can sneak some fatty, sugar-filled food into their point allotment. But the program rewards eating vegetables, and especially fiber. "When...
...must divulge that I'm a medical correspondent for a rival television network, NBC, working for its New York City station. Still, I was startled by the possibility that ABC could have uncovered a smoking gun in a medical controversy that has been simmering unresolved for years. The program centered on the old allegations of George Carlo, the former director of a $25 million research effort begun by the cellular-phone industry to investigate the health effects of the low-level microwave emissions...
That isn't an ad for a 12-step program for workaholics. It's an act of employer desperation. Steve Loegering, president and CEO of Loegering Manufacturing, ran the pitch to attract workers to his firm in Casselton, N.D., 20 miles west of Fargo, in what Loegering jokingly labels the state's "tropical corner...
...with the brand] but your shareholders won't pay for," says John Maries, general manager of the Jaguar Collection. For even smaller but ultra-exclusive companies, like sports-car maker Aston Martin, licensed products can help boost a low profile. Aston Martin has only recently launched its licensing program. And, befitting the producer of a car made famous by James Bond, it's sticking with toys for big boys. Its two initial products are expensive model cars and a Sony video game...