Word: programing
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Dates: during 1960-1960
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Purex Specials. A daytime series intended mainly for women-although the first program interested a nearly equal number of men. Called The Cold Woman, it dealt with sexual frigidity in the human female, effectively balanced four acts of slightly soapy dramatization with clinical commentary by a psychiatrist and a psychologist...
...Twentieth Century may last until 1999. Always imaginative in its approach to recent history, the program will leave its usual format next week to do a novel portrait of Middle Linebacker Sam Huff of the New York Giants. A small trans mitter was sewed into Huff's padding during practice sessions and an exhibition game with the Chicago Bears, yielding such odd fragments as a defensive signal that goes "Brigitte Bardot double blitz" and a sharp warning from Huff to an elbow-throwing Bear: "You do that one more time, 88, and I'm going to sock...
Public-affairs shows still deliver far smaller audiences than a great many entertainment programs. But more and more sponsors are beginning to realize that the prestige and good will gained with a good information program can be more important than ratings. An unprecedented number of public-affairs shows this season are sponsored. Says NBC's Gitlin: "We want no charity in this area. The days of the Sunday afternoon intellectual ghetto are gone." But it still takes courage for a sponsor to go all the way downwind with a good public-affairs program. The most notable example this season...
...SAFETY will be improved by new government program. The Federal Aviation Agency will spend $163 million in next eight months to equip air-traffic-control centers with latest radar equipment, install better approach lights at dozens of airports...
Tomorrow (CBS, 10-11 p.m.). A new series that will explore current and future scientific achievements. First program, "The Thinking Machine," reports on progress with computers that can write TV plays and win at checkers...