Word: programing
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Dates: during 1950-1950
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...billion-dollar Military Assistance Program (MAP) for the North Atlantic Treaty powers was finally moving. Almost a year after the signing of the grand alliance in Washington (April 4, 1949), the first shipment-48 U.S. Navy fighter and bomber planes for France-was made from Norfolk, Va. this week. From now on, the flow of U.S. arms to Europe would be steady and, the Western world hoped, steadying...
...from Montreal's French-speaking east end. One night last week, listeners heard the announcer start off the 9 o'clock show with a recording by Chanteuse Yvette Giraud. Then with a brutal rasp the needle was knocked across the record and a harsh voice interrupted the program...
...program that startled Montreal had been announced in the press with the title, "If Canada Should Become Communist." For young (29) Director Jean Bradley, who had made his radio debut only six weeks before, it was the high-water mark in his series, C'est arrivé demain (It happened tomorrow...
Bradley planned to go on with the series. This week's offering: "What would Adam and Eve find if they came to Montreal today?" At Station CHLP everyone gave thanks that it was not a television program...
...network General Manager Chris Whitting. Said he: "Our network tripled its billing in 1949, grossing in excess of $3,000,000." Beefy Harry Bannister, general manager of Detroit's WWJ-TV, saw nothing ahead but a golden future: "I don't think it matters what kind of program the sponsor has. They all sell the product...