Word: programing
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Dates: during 1980-1989
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...Sephardi. Elevation of certain Sephardim to high positions-President Yitzhak Navon is a Sephardi-represents a triumph of talent over prejudice, even though more than half of Israel's population are Sephardim. Economic inequities mirror the prejudice. Explains Daniel Shimshoni, director of Israel's neighborhood rehabilitation program: "Most of the residents in depressed neighborhoods, or their parents, came from Middle Eastern or African countries. Of the lower income groups, those of Asian and African origin form the majority...
...appointed director general of the Defense Ministry at age 29 by his political mentor, Prime Minister David Ben-Gurion. For the next 13 years, Peres played a major role in organizing Israel's defense forces, building up its formidable arms and aircraft technology and launching its nuclear research program. Today Israel is generally considered to be a nuclear military power...
...Shared Appreciation Mortgages. Under this program, which was first used in Florida, the borrower can obtain a lower interest rate in exchange for giving the lender a share in the increased value of the house. When the property is sold, normally one-third of the capital gains that have been earned is owed to the bank or savings and loan company that made the loan. If the house is not sold within five years, the property may be appraised and the owner may have to pay the lender one-third of any increased value...
...example, could buy half an hour of air time to explain how to redecorate a porch, with Sears paint and Craftsman tools, of course. Ads comparing brand-name products, extolling the merits of one over the other, could be dealt with in laborious detail. Says Michael Dann, senior program adviser to ABC's Video Enterprises: "The advertiser who wants to spell out the differences between Phillips' Milk Of Magnesia and Pepto-Bismol is going to get a hell of a lot more time...
Some informercials are already being carried on the Home Shopping Show by the Modern Satellite Network. The weekly half-hour program, which reaches 3.8 million households in every state, consists of nonstop commercials in a talk show format. Advertisers normally buy nine minutes of air time to discuss their product or explain how it works. This week Revlon will tape its first informercial, which demonstrates how to give its Realistic Instant Styling permanents at home. Other advertisers on the show include Pillsbury, Mr. Coffee and Encyclopaedia Britannica...