Word: programing
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Dates: during 1940-1949
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...control the inflation China needs now a portion of the credits we have envisaged, perhaps $75 million. The remainder of the $200 million for the first year of our Three Year Plan can await action by the Congress; but either from the U.S. foreign relief program or the Export-Import Bank, or some other source, this $75 million must be obtained in the next 30 days...
...Dutch resort city of Scheveningen. Suddenly, during a Bach violin concerto, Soloist Sam Swaap started scrubbing his fiddle discordantly. Then he stopped cold for a dozen bars, holding his fiddle like a broken toy. After embarrassing moments, Swaap got back on the track. After him on the program came French Pianist Janine Weill. She got midway through the last movement of Saint-Saëns's Piano Concerto No. 4, then her fingers became riveted to the keys. The orchestra struggled on by itself for 40 bars before Madame Weill fell in again...
...figured by equating the percentage of people who confess to having heard him (Gallup calls it "public familiarity") against the response he gets ("audience enthusiasm"). Unlike Hooper, who uses the telephone, Gallup will rely on house-to-house canvassing. He will make a distinction between programs that depend on a personality and straight musical or dramatic shows. Further, he will make tests to help sponsors find out what type of show will best suit the "personality" of the product (e.g., a children's program would normally be considered a bad medium for advertising cigarets...
...carefully tabulating and "analyzing" Want-to-Hear, Gallup hopes to bring about a small revolution in radio ratings. Says he: "Both Hooper and Nielsen ratings are useful, but neither goes far enough. This new research is designed not only to tell the advertiser what his program is doing. We are moving into the whole area of what to do about...
...Aircraft Industries Association, told the commission that it would be "impossible to provide the 6,000 to 10,000 planes necessary to bring the air forces up to operational [i.e., minimum fighting] level within any period of time strategic considerations might allow." What the industry wanted was a program of at least five years of military production at a big enough rate (probably 3,000 to 6,000 annually) to keep it alive and vigorous...