Word: programing
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Dates: during 1940-1949
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Then he made a little history. Appearing on a CBS television program, he proved himself the best campaigner yet on the newest communications medium to reach into the U.S. home. His big, squarecut Scandinavian face was etched handsomely on the screen; he was relaxed, direct and confident. He answered ably and fully every question two newsmen could throw...
With radio ruffles and press flourishes the Soviet propaganda machine last week made the grandiloquent most of a Soviet decision to halve the reparations balances owed the Soviet Union by Rumania and Hungary. Moscow papers coupled the announcement with further furious attacks on the European Recovery Program, suggested that Moscow might soon devise an ERP of her own for "friendly neighbors...
...certainly is not fair or wise to assume that American firms can continue to operate indefinitely in the red . . . We therefore have the choice of finding some way to tide them [U.S. publishers] over-or of relying exclusively on a Government-operated information program...
...Televiewers last week got a look at a radio program in action, We the People. It looked worse than it sounded. A guest named Evil-Eye Finkle made evil eyes at the camera; Mrs. Spencer Tracy fastened her eyes to the script; Fred Allen mostly looked glum; Nat ("King") Cole sang Nature Boy and Composer Eden Ahbez showed his curls. Master of Ceremonies Dwight Weist went his own way, all but ignoring the prying eye of the telecamera...
...Louella Parsons, whose program follows Winchell's on the air, is also sponsored by Jergens...