Word: program
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Dates: during 1960-1960
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Since the program was aimed at a small number of people--ideally no more than 20 or 30 per seminar--little thought was given to obtaining "big name" speakers for evening panel discussions. Most of the students involved in planning the program considered these discussions of less importance than the seminars--and for this speakers were chosen only from among the visitors participating in the seminar program or from the facilities of Greater Boston colleges. As Roger M. Leed '61, co-chairman of the 20th Century Week committee, remarked, the panel discussions were added almost as an after-thought...
Other members of the committee--and most of the general public--assumed that the purpose of the evening was to attract sizeable audiences and promote discussion of the program and the ideas that from it. The speakers selected for seminars, while generally quite articulate and well-versed in their , were for the most part unknown to the general public. This imposed an almost insurmountable problem publicity, which was never successfully solved...
Here again there was confusion about aims of the program. If the evening panels were supposed to be merely an introduction to the next day's seminars, then students not involved in the seminars were perfectly justified in staying away, and there should have been no disappointment at the small attendance. On the other hand, if the planners of 20th Century Week were being consistent in this aim, they made a serious mistake in reserving Sanders for the evening programs...
Many members of the 20th Century Week committee felt it was not enough to present a program of seminars punctuated by public panel discussions. There was considerable support for the notion that the program could yield new ideas and widespread discussion of the United States Image...
Apparently, the committee had decided to try to attract large audiences when, soon before the program began, it sought first Adlai Stevenson, then Averell Harriman to speak at the close of the Week. But this attempt to spread the interest already inspired in the seminars throughout the entire campus was begun too late, and carried out too haphazardly. Many students who might have attended Harriman's speech if it had been offered early in the week, had lost interest by Sunday, when he gave it. Others who were enthused with Harriman's words had no place to take their kindling...