Word: profitable
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...rolling out of the machines at the rate of 50 million per day. White Rolls and Paul Jones were still selling well. These four brands had taken advantage of cheap tobacco, the advertising done by the "standard brands," and the opportunity to make money with a small margin of profit ($0.2315 per 1,000, against $1.226 per 1,000 for the 15-centers) to cater directly to Depression-hit smokers. Tycoons Hill, Williams, Toms & Belt, whose advertising had increased U. S. cigaret consumption from eight billion to 119 billion in 20 years, were vexed...
...billion less than last year. Practically all of this loss will go to the10? cigaret. What can Messrs. Hill, Williams, Toms & Belt do about it? FORTUNE suggests five possible ways of eliminating 10? competition: 1) Raising the price of tobacco just enough to wipe out the ten-centers' profit margin. This can be done by heavy buying, but surplus stocks over a long period would hurt the 15-centers. 2) Ceasing their opposition to governmental increase of cigaret taxes from $3 to $3.50 per 1,000, an expensive remedy. 3) Cutting prices. 4) Putting out special "fighting brands...
...there are a dozen others, with local sales) worried little last week. If suspicion were cast on the quality of their brands they could point to their sales as proof that the public likes them. They are all oldtime tobacconists, sure they can keep costs down low enough to profit on a small margin. They point out that tobacco has averaged 19? per Ib. for the past 20 years, is not likely to rise far above that. As for the fairness of taking advantage of advertising-increased cigaret consumption while not advertising themselves, they only shrug their shoulders...
...century when American Tobacco Co. was gobbling up independents in the South, William T. Reed was one of its bitterest foes. He used to hide in grocery store cracker barrels to get evidence against the Trust's agents. He won his fight, remained independent, was making a neat profit out of Edgeworth when his 10? idea put him into the cigaret business in earnest...
...inventor, Lloyd F. ("Spud'') Hughes. Hughes and his associates got $90,000, but Spuds brought much more to ''Wood'' Axton. He launched an advertising campaign, which has grown with Spud sales. Last year Axton-Fisher spent $550,000 advertising Spuds, made a net profit of $605,000. This year the profit has jumped month by month was $56,000 in July, $123,000 in August, $238,000 in September. Last week Axton-Fisher stock rose 8¼ points to 56¼ while other tobacco stocks were falling...