Word: professorships
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...buildings and expanded facilities. Since the bigger need now is to meet annual operating costs, mainly in teachers' salaries, there is a new emphasis at many universities on setting up endowed chairs. At the same time, sophisticated benefactors have found that giving their names to a professorship is more satisfying than simply seeing them carved on the donor's plaque of a new building...
...land chair money, fund raisers often cater to the specific interests of the potential donors. Conservationist Laurence Rockefeller, for example, endowed a professorship of outdoor recreation at the University of Michigan...
...wanted a headliner for its liberal arts program, and it picked a winner. For a $30,000 salary, plus $70,000 for research assistants, the adventurous Roman Catholic university got Canada's self-styled Mind-Massager Marshall McLuhan, 56, to come down for a year's guest professorship. In his very first lecture, McLuhan told his 178 students that the Viet Nam war is "an all-outeducational effort" and that TV is "an Xray machine." The one student who tried to take notes dissolved in utter confusion. But the rest were turned on-to say nothing...
...other news the Medical School an Surdna Foundation, Inc., of New York. This gift has enabled the Faculty of Medicine to establish a new professorship and has added substantially to a teaching and research fund...
...native of Moscow, he has held the Cross Professorship at Harvard since 1949 and the Institute Professorship at M.I.T. since...