Word: professore
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Researchers who are familiar with the drug were just as stunned. "No one would ever take this to sleep. No one would ever take this drug for insomnia," says Paul E. Wischmeyer, professor of anesthesiology at the University of Colorado, who co-authored a major 2007 study on propofol abuse. "Never, ever. It would be like using a shotgun to kill a small mouse...
...necessarily, say consumer experts. "According to various research findings, a company will have a tough time increasing prices once they've lowered them," says C.W. Park, a marketing professor at the University of Southern California and editor of the Journal of Consumer Psychology. "Shoppers start to think the discounts are the base prices, and you risk alienating the shoppers if you raise them. Logically, you'd think that consumers would appreciate the lower prices and be understanding when they go back up. It doesn't always work that...
...your boring girlfriend, and suddenly you find that a lot of your old habits - Simpsons reruns after work, burritos from the same place every night, Sunday mornings in bed with the newspaper - feel too feeble for your emboldened new self. Or, as Wood writes - rather poetically for a marketing professor - "the familiar threads of everyday life stitch our habits into place." Unstitch the threads, and you undo the habits...
Part of the problem may be that when people direct their attention to sound, the visual capacity of their brain decreases, says Steven Yantis, a professor of psychological and brain sciences at Johns Hopkins University. It can be as if a driver is seeing the image in her head of the person she is talking to, thereby decreasing her ability to see what's actually in front of her. "When people are listening to a cell-phone conversation, they're slower to respond to things they're looking at," Yantis says. "It requires you to select one thing...
...Some see an opportunity in the nation's current political divisions. Presuming that Abdullah loses upfront or in a second round, Nasrullah Stanikzai, a law and politics professor at Kabul University, says a strong opposition is healthy to help raise the legitimacy of the Karzai government, which lately has enjoyed little public faith. "This would be good for Karzai, good for Afghanistan," he says. With U.S. mediation, political analyst Waheed Muzhda believes that a bargain might eventually be worked out between Karzai and Abdullah that "everyone can live with...