Word: professionals
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So well known was Barton for his books and his ad copy that he was sometimes talked of as a presidential possibility. But after losing a 1940 New York senatorial race to Democrat James Mead, he returned to Madison Avenue to run his agency for another 20 years. Once, when...
There is still much uncertainty about its nature. Once the Public Relations News asked readers for definitions and received approximately 2,000 replies calling it a science, system, art, business, process, profession, relationship, program, pattern, moral force and humanizing influence. Edward L. Bernays, one of the alltime panjandrums of p.r...
One can hardly miss in some of these doings a certain surrealistic quality: there is no other way to describe those tranquil fish swimming around the churning blades, those pretty-grooming lectures to kids in smoldering ghettos. Public relations men can reach into the real world and play: arrange a...
...world is trying hard to improve not only the image but also the quality of its profession. The Public Relations Society of America is conducting a drive for state accreditation and has drawn up a Code of Professional Standards, pledging its 5,600 members to uphold "generally accepted standards of accuracy, truth and good taste." Everyone knows that such codes are virtually impossible to enforce. A stronger guarantee of good conduct lies in prosperity and self-interest. Large, thriving p.r. firms with top industrial clients hardly find it worthwhile to run shoddy, vulgar campaigns. They certainly do not underestimate...
The cost crisis is not confined to the nation's marginal institutions of higher learning-the small, church-related liberal arts college, the genteel finishing school for girls. Even the giants of American education feel threatened. Despite Harvard's imposing $900 million endowment, Assistant Dean Arthur Trottenberg says...