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Obvious reason for the label is to show that Pepsi-Cola is not being sold deliberately as a substitute for Coca-Cola. When Coca-Cola Co. saw the label it scouted about, wrote Pepsi-Cola Co. last month that "your product ... has been and is now being substituted and passed off for Coca-Cola ... at ten Loft, six Happiness and seven Mirror stores. . . . This detection . . . entitles us to the reward . . . and we herewith . . . make demand upon you for the payment...

Author: /time Magazine | Title: Business: Deals & Developments | 5/23/1932 | See Source »

...unsuccessful school system. Dr. George Sylvester Counts attacks the major weaknesses of modern educational methods in the current New Republic. His target is the downright hypocrisy of pedagogical institution, which would be too upright. The way in which the indecisive, blind policy of the public schools turns out a product highly uneducated is convincingly set forth. Dr. Counts takes as his thesis the faults of the schools which would straddle every question, be all things to all men, a course which emasculates their powers of leadership and blights the initiative and resolution of their pupils. If a school...

Author: NO WRITER ATTRIBUTED | Title: WANTING IS--WHAT? | 5/20/1932 | See Source »

...been blunted on the dullness of its target. Or possibly the public has become so habituated to the nonsensical claims by manufacturers who keep safety-pins and piston rods fresh in cellophane, that claptrap and falsehood in advertising neither arouses suspicion as to the purity and worth of the product, nor awakens resentment in the minds of the duped. If this is so no hopes can be held for any immediate change. But if the flood of periodicals mocking the accepted lies of the cigarette vendors are truly interpreted, an interval of relative honesty in advertising...

Author: NO WRITER ATTRIBUTED | Title: FACE VALUE | 5/3/1932 | See Source »

...patented trade name of the product of Dryice Corp. It has become the popular name for the products of its competitors as well. Dry-Ice is solid carbon dioxide, an efficient refrigerant. Last week Dryice Corp., pioneer in the field and largely owned by Capitalist August Heckscher, merged with its old rival Solid Carbonic Co., a concern closely affiliated with the du Pont interests. Although the merged companies will control more than half of the industry's capacity, they will not lack formidable competition Much of it will come from powerful-privately-held Michigan Alkali Co., a rich concern...

Author: /time Magazine | Title: Business: CO2 Merger | 5/2/1932 | See Source »

...last few years solid 2 has dropped steadily in price, sold recently at 3? with some large users obtaining it at 2-2½?. One large maker says it will drop to 1½? by summer. At 2?, or $40 a ton, the CO 2 men think their product can compete with water-ice. In addition to being twice as cooling, solid CO 2 leaves a blanket of gas which insulates against heat for so long a time as to make it as a whole nearly ten times as efficient as water-ice. Thus at present prices...

Author: /time Magazine | Title: Business: CO2 Merger | 5/2/1932 | See Source »

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