Word: product
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Dates: during 1960-1960
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...kind of platinum-plated recession many economists see was well described by Dexter Keezer of McGraw-Hill. He expects that 1961 will actually show a healthy increase in overall economic activity as measured by the gross national product; he estimates that G.N.P. will drop to $502 billion in 1961's first quarter, then turn around to $507 billion in the second quarter, rise to $522 billion in the third. He looks for a drop in the Federal Reserve Board's index of industrial production from its present 107 to about 100 in 1961's second quarter - with...
...many, the current business slowdown is really an adjustment to the consumer's growing predilection for the myriad new services his money can buy. "This causes dislocations within the economy," explains Sears, Roebuck Chairman Charles H. Kellstadt, "but given the level of gross national product and disposable income, it is no cause for alarm. It simply reflects the fact that our rising standard of living has made us a predominantly consumer-oriented economy. It is not a case of not growing, but of growing in a new direction." In the past five years the real output of services...
...popular new service does not always undercut production profits; it often creates a market for a new product. The hand laundry is giving way to the self-service laundromats. In four years the number of laundromats has jumped from 4.000 to 25,000. Of 2,900,000 washing machines produced by the industry last year, some 10% were made for self-service stores. The next step may well be dry-cleanomats -and a new market for hard goods. Norge has brought out a coin-operated dry cleaner that will clean eight pounds of clothes...
...numbers alone, Phoenix's AiRe-search Manufacturing is way out front in the industrial turbine field. It has built close to 10,000 small gas turbines to account for 80% of the total U.S. output. Like Boeing, AiResearch's major product is gas turbine air compressors to start large jet engines, but it has found other uses for them, e.g., cleaning pipelines by blowing air and sand through them, boosting pressure on gas wells. AiResearch's smallest gas turbine, which weighs only 48 Ibs. yet produces 35 h.p., is used by the armed forces as a portable...
Millions of dollars of free-though by no means favorable-publicity have made a household word out of a unique U.S. advertising invention called Brand X. Brand X in TV commercials is the com peting product that leaves tattletale grey, fails to keep a frothy head, or comes apart at the seams when tugged by two circus strong men. The ad industry has already run into trouble with the Federal Trade Commission for doctoring Brand X to ensure foolproof inferiority. Last week the inevitable happened: unable to resist the lure of all those free plugs, several firms...