Word: product
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Dates: during 1960-1969
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...structure, and the political system in the municipio draws on all the parajes. The Zinacantecos have an agricultural economy, but their cornfields are in Tierra Caliente ("hot country") at a lower altitude. Wealth is measured in corn, and it is a staple food as well as the most marketable product in San Cristobal...
...happy if sales in the first twelve months reached about 300,000. That would make the Maverick a $600 million-a-year proposition. The car will go on sale April 17, five years to the day after lacocca introduced the Mustang, which has been Ford's most successful product since the Model T. The small-car field will soon be crowded. American Motors' new entry, the Hornet, will come out this fall and eventually replace A.M.C.'s leisurely-selling $1,998 Rambler. General Motors is developing a model code-named the XP-887 and expects to have...
...promote P. & G.'s Biz, the Chicago advertising agency of TathamLaird & Kudner has flooded TV with spot commercials showing Actor Eddie Albert using the product to remove stubborn berry stains. For Axion, Manhattan's William Esty agency has turned out TV spots starring Arthur Godfrey. He holds up a bloodied table napkin or a child's dress stained by chocolate ice cream and demonstrates how Axion helps clean them. Godfrey was hired, says Ward Hagan, a Colgate vice president, "because he's so sincere and believable...
...major private testing services disagree on the effectiveness of presoaks. Consumer Reports concluded that Biz and Axion did little better than regular detergents in removing many stains, but Consumer Bulletin found that the new products "can surely help turn out a brighter, whiter wash." To sift the various claims, the housewife would need the advice of a chemist. In any case, the onslaught of enzymes, by adding still another step-and another product-to the laundry process, makes her washday chores both longer and costlier...
...initial claim which the characters in Monmouth make on an audience's attention is no function of Mr. Dickson's writing. It is, rather, a natural by-product of his choice of materials: social and political traumatics in the Court of Charles II. Historical subjects are by now the traditional matter of Phyllis Anderson Prize plays, of which this effort is one, sharing an award with James Lardner's Come the Revolution. There is, or has been, a certain sense in this tradition, for historical references can lend any play a certain measure of unearned dramatic scale. Such loans, however...