Word: procters
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Nipped Heels. With old-fashioned competition now in full cry, the race was to the swift, but not necessarily to the biggest. Some giants were holding their own; e.g., Procter & Gamble. Under its hard-selling new president, Neil McElroy, who worked up through P. & G. advertising to the presidency last October, the company boosted its net from $13.2 million to $19.7 million (a gain of nearly 50% for the Sept. 30 quarter). International Business Machines' Thomas J. Watson turned in a $24.7 million net for the nine months, up 16%, while most of his rivals felt declines. But many...
...living standard of the ad-smiths improved rapidly. Other manufacturers, led by the makers of such simple consumer items as soap and baking powder, began to learn the lessons of trademarks, contact with the customer, expanding demand. In church one Sunday morning in 1879, Harley T. Procter, of Procter & Gamble, listened to a passage from the 45th psalm (". . . all thy garments smell of myrrh, and aloes, and cassia, out of the ivory palaces, whereby they made thee glad . . .") and coined the label "Ivory Soap." In 1890, Kodak launched one of the first relentlessly successful slogans: "You press the button...
Some sturdy old farmers belittled the whole affair-"bitch witches" sneered one; "get her a man and the wench'll settle down," laughed another. Oddly enough, those who had expressed their skepticism were among the next to be accused. Named among the new witches were John Procter, who had cured his maid's fits by plumping her down at a spinning wheel and threatening a thrashing if she stirred from it, and Martha Cory, a hearty matron who had rashly asserted she didn't believe in witches. ("Look!" screamed one of the girls at church service, "there...
Future conferences will bring representatives from the following firms: Douglas Aircraft (Nov. 26); Vick Chemical Co. (Nov. 29, 30); U.S. Naval Ordnance Laboratory (Dec. 1); General Electric Co. (Dec. 3); Procter & Gamble Co. (Dec. 6); and American Cyanimid Co. Calco Division...
Soap Opera. The soap industry's "Big Three"-Lever Bros., Procter & Gamble, and Colgate-Palmolive-Peet-were accused by the Federal Trade Commission of unlawful price discrimination against small customers by their rebate system to big buyers. P. & G. admitted that it gave rebates to protect wholesale stocks, whenever it lowered prices. But, said P. & G., it was a practice that had been respected for "many, many years," and once approved...