Word: procter
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Dates: during 1930-1939
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...University has a rule that every house containing seven students must have an approved and fully qualified procter...
...Pont, Monsanto, Union Carbide, General Electric, General Motors, Corn Products, American Can, International Nickel, Standard Oil of New Jersey, Texas Corp., National Steel, Liggett & Myers "B," Reynolds Tobacco "B," U. S. Tobacco, American Telephone, Consolidated Edison, Public Service of New Jersey, Eastman Kodak, International Harvester, Procter & Gamble, Sherwin-Williams, Union Tank Car, American Chicle, Beech-Nut, General Foods, J. C. Penney, Sears-Roebuck, Commercial Credit, Commercial Investment Trust, Household Finance, International Business Machines, Allied Chemical, New Jersey Zinc, Homestake, Phelps Dodge, Bristol-Myers...
...first time every major-league team will have at least one sponsor. Procter & Gamble Co., for example, will broadcast some of the New York Yankees, Giants and Brooklyn Dodgers games to boost Ivory Soap. Atlantic Refining Co.-sponsoring a share of the games of the two Boston teams, the two Philadelphia teams, the Pittsburgh Pirates and a host of minor leaguers-will give players $5 books of gas-&-oil coupons for home runs and shutouts. Socony-Vacuum will cover twelve major-league teams, many minors. Biggest plunger of all will be a perennial baseball sponsor, General Mills Inc., with...
...Eddie Bernays, a swart, jittery nephew of Sigmund Freud (a fact of which he is inordinately proud). He began his career as a newshawk, then as pressagent for Enrico Caruso. Now he likes to consider himself a "priest to Big Business" and he ministers only at a high retainer. Procter & Gamble is said to pay him $25,000 a year...
...that of the "great benefactor." Ivy Lee's firm, now under the direction of sober Thomas J. Ross, still has the Rockefellers, the Pennsylvania Railroad, Chrysler Corp. and other industrial giants as clients. More spectacularly successful today are such younger rivals as Edward L. Bernays (Procter & Gamble, Allied Chemical & Dye), Carl Byoir (A. & P., Goodrich, Libbey-Owens-Ford Glass), Steve Hannagan (Miami Beach, Union Pacific), Benjamin Sonnenberg (Texaco, Philip Morris, Remington Rand), Bernard Lichtenberg (Swift & Co., United Brewers Industrial Foundation...