Word: procession
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Dates: during 1950-1959
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Until a better word comes along to denote that process, the dazzled layman can only call it education. Coca-Cola coolly takes hold of Japanese capitalists, Italian intellectuals, German bureaucrats and Bolivian laborers and trains them to do a series of specific jobs in every move and thought the way they are done in America. What is more, the trainees like...
...Scrap Material, Disposal of." The first step in the educational process is to teach the teachers. The teachers are called "field men" and Coca-Cola employs about 300 of them, half of them Americans. They are scooped up like so many bottles at the front end of a Coke bottling line, and are put through a preliminary two weeks' training in New York, during which they are thoroughly rinsed of any wrong ideas they may have had about Coke. Then they move along the assembly line to various U.S. plants, where they are filled brimful with Coca-Cola lore...
...involved in bottling, paste up posters, ride with salesmen on trucks delivering and selling Coca-Cola. They spend two weeks at Coca-Cola's central Production School in Atlanta, a minor university. At the end they are given a stiff three-hour exam (sample question: Describe briefly the process followed in cleaning and sterilizing syrup lines and syrup tanks...
...formula and the committees are the formal part of the plan. They are not, insists, an automatic blueprint for good labor relations. Labor relations are human relations, and cannot be governed by formulae. As Seanlon says, in describing the plan: "The adult process of sitting down and slugging out problems together requires a change of attitude." This is the one absolute requirement for the success of the plan. Whatever previous relations may have been, and Seanlon has successfully installed the plan in companies where they had been bad, there must at least be the willingness on both sides to undertake...
...Middle Ages spent hundreds of years destroying the grandeur that was Rome and rebuilding it in their own image-only to have it razed in turn by the headstrong men of the Renaissance. The process has never stopped: Art Pundit John Ruskin, making a pilgrimage to the ancient refectory of Santa Croce in the 19th Century, found it had become a bustling carpet factory; to view what remained of its frescoes he was obliged to scale a loom. He saw a whole street of Florence, including the quarters of Donatello and Bronzino, torn down to make room for a cheap...