Word: processes
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Dates: during 1950-1950
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Until a better word comes along to denote that process, the dazzled layman can only call it education. Coca-Cola coolly takes hold of Japanese capitalists, Italian intellectuals, German bureaucrats and Bolivian laborers and trains them to do a series of specific jobs in every move and thought the way they are done in America. What is more, the trainees like...
...Scrap Material, Disposal of." The first step in the educational process is to teach the teachers. The teachers are called "field men" and Coca-Cola employs about 300 of them, half of them Americans. They are scooped up like so many bottles at the front end of a Coke bottling line, and are put through a preliminary two weeks' training in New York, during which they are thoroughly rinsed of any wrong ideas they may have had about Coke. Then they move along the assembly line to various U.S. plants, where they are filled brimful with Coca-Cola lore...
...involved in bottling, paste up posters, ride with salesmen on trucks delivering and selling Coca-Cola. They spend two weeks at Coca-Cola's central Production School in Atlanta, a minor university. At the end they are given a stiff three-hour exam (sample question: Describe briefly the process followed in cleaning and sterilizing syrup lines and syrup tanks...
...Woodruff's smartest moves was his policy of supplying U.S. soldiers anywhere in the world with nickel Cokes, no matter how much money the company lost in the process. The Coke bottling plants which moved along with the invading U.S. armies and brought the sight and taste of Coke to millions of people who had never heard of it before were actually the biggest impetus of Coca-Cola's present international boom...
Funerals. "Every minister, of course, wishes to comfort the bereaved and to say what good he can of each person whose life's record he is called upon to close; but honesty and candor must not be forfeited in the process . . . Other funerals are yet to be held, and the minister who goes 'all out' for one person's father or husband or son or daughter will have other sons or wives or fathers or mothers facing him with their dead in the days to come...