Word: problem
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Dates: during 1960-1960
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...many a union orator, automation is a sinister business for eliminating jobs. In the current steel dispute (see NATIONAL AFFAIRS) the problem of increased efficiency through automation and job changes is the chief block to a settlement. But is automation the painful process for workers that is often pictured? Last week there were growing signs that U.S. industry is meeting the problems of automation in an enlightened...
...Dishonest advertising is here. It is real. And whatever the percentage, the amount is large and is not diminishing." So wrote Fairfax M. Cone, executive committee chairman of Foote, Cone & Belding, Inc., last week in a memo to his Chicago staff. Cone stiffly warned that "the problem is not going to be solved by gentle pressure from the side of the angels or by the slow processes of education. To try to ignore it as a small percentage of all advertising is to be insensitive to right and wrong. How can four different cigarettes all be lowest in nicotine, lowest...
...means toward reform, "Fax" Cone urged advertising media to demand proof of claims and promises before publishing them. Trade groups should stop evading the issue. The Advertising Federation of America, said Cone, is approaching the problem of cleaning up advertising "like cucumber growers during National Pickle Week." The American Association of Advertising Agencies, to which Cone himself belongs, has recently revised its internal reviewing of members' advertising techniques. "But it is significant that no one has ever been kicked out of the association for cutting capers...
...John Creasey (190 pp.; Scribner; $2.95), involves the Scotland Yard operative with the least probable nickname-Inspector "Handsome" West-in the most deplorable of crimes: a hit-and-run driver has aggravated the servant problem by squashing a nice old nanny at a zebra crossing. But Nanny-as proper application of the least-likely-suspect-but-one rule should make clear at the beginning-has stickied her hands with something more than spilled oatmeal. The evildoers sin vigorously, and Handsome West ratiocinates like a computing machine, but despite their efforts, the book seems only a notch or two above...
...Fred Fellows, police chief in a small Connecticut town, several chapters merely to learn the identity of the dead blonde, or even that she is a blonde, since she has been separated from her head as well as her limbs. Spying out her falsehearted lover is an even tougher problem. Clever readers may spot the lady killer a few pages before the end, but the author has marked a fine trail of misdirection aw?ay from his quite visible murderer, and recognition will come with a shock...