Word: price
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What does Green Works bring to the table? Clorox spent about $20 million to develop the products--all-purpose, dilutable, bathroom, toilet-bowl and glass-and-surface cleaners. But perhaps most significant, Green Works products are priced at a 15% to 20% premium compared with conventional ones (suggested retail price for 32 oz. [1 L] of the all-purpose cleaner is $3.39). "The prices are much lower than for products typically found in Whole Foods," Peiros says. "Consumers will be getting a great product at a cheaper price, so if I were one of those companies, I'd probably feel...
...pursuing its core customer base--rather than trying to convert loyalists of other natural brands--is the smarter strategy. "Consumers come in different shades of green," she says. "Some are dark green, as in almost obsessive. But it's more typical for consumers to be light green, when the price they pay does not involve too much inconvenience or too much money." And that's exactly the way Clorox is shading...
Here's the problem: stock options typically are granted on an annual basis, and with each set, you must use them or lose them within 10 years. They have cash-out value only when the stock has risen above the "strike price" (usually the price on the day of the grant) and after a typical vesting period of three or four years...
...SPIKE The world price of oil has quadrupled since the Afghanistan invasion in 2001. In Iraq, prices are even higher because of long and unsafe supply links...
...lifts off on Sunday for the Middle East. Reviving the Israeli-Palestinian peace talks looks to be the simpler part of his mission, compared with the task that awaits him in the Saudi capital of Riyadh - persuading the 13-country OPEC cartel to help bring down the soaring price of oil by boosting output. As cynics might say, good luck with that...