Word: prevention
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...packaging and a steady stream of new products. Such new health-conscious items as Diet Decaffeinated Green Tea have thus far not cannibalized sales of its reliable iced-tea flavors. Almost all the drinks come in oversize 24-oz. cans, with the 99¢ price painted on the front to prevent retail markups, and each flavor gets a distinct look. "Arizona's marketing has been in eye-catching, aesthetically pleasing packaging," says Gary Hemphill, managing director of Beverage Marketing Corp., a research and consulting firm. "To win that shelf battle, your package has to look better than the other...
...hesitate to use their weapons. That's what happened earlier this year, when law-enforcement officers and Mexican drug runners engaged in a fire fight at the border in front of a detachment of Marines just back from Iraq, who were installing a steel fence to prevent illegal aliens from driving through the flimsy barbed wire. The Marines, unarmed, watched placidly. None were injured...
...Television, China's chief broadcast regulator, last week issued new rules governing Idol-inspired shows. The directive says contests should contribute to "constructing a harmonious socialist society ... [They] must not make a hubbub about things as they please and must avoid creating stars." These restrictions may or may not prevent Super Girl from securing permission to air, but they're certain to cramp the show's style...
...events. The growth rates of algae and phytoplankton change. Salmon are migrating to western Arctic waters from the northern Pacific. There is concern that Atlantic cod will encroach in the east and compete with the smaller Arctic cod, which have thrived in frigid climates with their special proteins that prevent freezing of the blood. Meanwhile, the retracting ice makes it harder for ringed seals to find breeding grounds and for polar bears to hunt...
...expect the young men to notice that I don?t stiffen up. But I know they would notice if I did, because I have two younger brothers, aged 19 and 25. Their honey-colored skin, a few shades lighter than mine, and Asian eyes don?t prevent random strangers from viewing them simply as Young Black Men - which they are by about half - and, therefore, potentially dangerous, which they definitely are not. And surely their non-physical traits, like being highly educated and classically trained musicians, get lost amidst the ski jackets and low-riding pants my youngest brother...