Word: premiums
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...offering SkyMiles members, and members of its merger partner, Northwest's WorldPerks, up to triple miles toward elite Silver Medallion status on select fares. Purchase an economy class ticket and earn double miles toward free upgrades, priority boarding, preferred seating and more; throw down for a first, business or premium economy fare and earn triple miles. To participate, enroll at Delta or Northwest. Earn multiple miles through June 15, but not on deeply discounted tickets...
...this economy, will people spend as much as $15 a ticket for a movie? Katzenberg is optimistic, pointing out that consumers are cutting back on everything but cheap entertainment. "The movies have been the greatest beneficiary of this," he says. "So to offer a new, exciting premium version of a bargain will be a big winner...
...release and cannibalizing its theatrical campaign - so have independent filmmakers been debating how to cope with the window between the film festival and the art house, where attendance has been sagging. Some distributors have encouraged directors to forgo the theater, advocating direct-to-DVD strategies or premieres on such premium cable networks as HBO. But many filmmakers say the disadvantage of those distribution plans is that they fail to generate the press and word of mouth that accompany even a limited theatrical release. "I think it's gotten to the point where distribution companies are organizing theatrical screenings solely...
Location: Premium. Lowell is the geographic center of River House life. Quincy and Leverett are seconds away, and Winthrop, Eliot, and Kirkland are sneaky close once you pick up that Lowell-residents-only backdoor swipe access. You can get to the MAC without putting on a sweatshirt in 20 degree weather. The Mt. Auburn latenight food spots are close enough that you feel like your odds of getting mugged are acceptable, as long as you get that burrito. When you rub your eyes and see that it's 11:03 and you have 11 a.m. class...
...growing interest in eastern European gastronomic culture, and the premium attached to anything produced by artisanal methods, have been very good news for Tokaj (or Tokay) - the enormously sweet, complex wine produced only in Hungary's northeastern Tokaji region. Made from individually picked grapes that have shriveled and botrytized - a oenological term for the "noble rot" mold infection that intensely concentrates the fruit's sugars - Tokaj suffered from cost-cutting production methods during Hungary's communist era, but fresh investment (some of it foreign) is rectifying the situation. (See 10 things to do in Moscow...