Word: premiums
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...only helped save Apple but has also inspired a raft of whimsically styled, low-cost personal computers from firms like Dell, Gateway and Compaq. The New Beetle rescued Volkswagen's image two years ago and became a catalyst for change in the auto business. Carmakers are finally putting a premium on how their products look because they know that otherwise we won't buy them anymore...
...Coontz said Narayan placed a premium on spending time with friends, although he was often very busy...
...switched to more of a two-three formation," Mazzoleni said. "We inverted the sticks high on the points so the forehands were facing the middle, placing a premium on shots...
...drinkers the world over have turned tequila into a best seller. Global consumption has doubled, making Mexico's national drink the fastest-growing liquor category in the world--another reason for the agave shortage. A major factor in the beverage's popularity has been the burgeoning demand for premium and superpremium tequilas, like La Altena distillery's El Tesoro, or La Gonzalena's Chinaco, made of 100% blue agave. These use nearly twice the fermented agave juice necessary to mix cheaper brands. "What is happening today is a product of what happened in 1991 and 1992," says Javier Arroyo Chavez...
...boom, when the current agave crop was being planted, the international market for tequila was decidedly downscale. "People knew tequila as what they drank in college to get drunk," says Alex Alejandro, co-owner of New York City's oldest Mexican restaurant, El Parador. The restaurant has stocked premium tequilas for all its 40 years, but it hasn't always found a ready buyer. "Ten years ago, the average consumer wasn't willing to pay more than about $4 a shot," says Alejandro...