Word: premiums
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...really supposed to enjoy our work. We create a needless dichotomy between work (bad or neutral) and leisure (good). Too often, we regard work simply as a means to a later goal of leisure, and we view leisure hours as intrinsically more valuable than work hours. By placing a premium on time off, people are willing to spend up to 100 hours a week working at a job they hate, only to spend a few hours partying at the swankiest, most exclusive clubs. This is what I don’t get: how can the four hours we spend drinking...
Also important is avoiding dryness. Fatty food is usually moist, and for consumers accustomed to gooey cookies and premium ice cream, something that's both dry and fat-free might as well be tree bark. Developers thus fortify foods with substances known as humectants--glycerin, sucrose or similar ingredients that hold moisture...
...category of satellite TV, Samsung makes its TiVo debut this month with SIR-S4120R ($499), a DirecTV receiver capable of storing 100 hours of programming--a TiVo record. Satellite customers get a cheaper price on the service through DirecTV; some premium packages even throw it in "free...
FARE: The first major burger chain to offer premium salads, it will put nutritional info on tray liners and takeout bags...
...attracted 1.6 million customers in less than a year), and BSkyB could be looking at much more modest growth. As the subscriber pool diminishes, BSkyB is under increasing pressure to extract more revenue from each user. Yet the percentage of viewers signing up for the pricey $61-per-month premium service is in slow decline relative to those committing to the $19 basic service. BSkyB hopes to offset this in part by pushing its high end Sky+ service, in which it sells a TiVo-like "personal video recorder" for $322 to subscribers. But sales of Sky+ have crawled along. There...