Word: premiums
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Dates: during 1960-1969
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...shot in any P.G.A. tournament are only about 2½ to 1. Lloyd's of London should have looked up the odds when they insured a $50,000 hole-in-one prize for the Palm Springs Golf Classic. In 1960, the tournament sponsors paid a premium of $4,500, and Joe Campbell scored an ace. In 1961, Lloyd's hiked it to $13,500, and Don January scored a hole in one. In 1962, the rate soared to $18,800, and Dick Mayer took home the bacon. Finally, with Lloyd's out $113,200 and the tournament...
...type of regular men's ski pants will be offered with a higher waist and either straps or suspenders. These styles are mostly for racing purposes, where maneuverability is at a premium...
...distribution in Britain of a new stainless blade that will sell for less than both present Gillette and Wilkinson blades.* Gillette's new Seven O'Clock, which sold under that name in traditional carbon steel, will be 14? less for a five-pack than Gillette's premium Silver stainless or Wilkinson Super Sword-Edge. By bringing out an established name in stainless, Gillette hopes to hold the old Seven O'Clock market while luring away Wilkinson shavers who never tried Gillette's Silver blades. In Germany, Gillette has also switched a well-known Gillette blade...
...studded tires cost $8 to $10 more than other snow tires, so far constitute less than 1% of all replacement tire sales, and are expected to remain in the limited "premium"-or high-priced-market for years. But the prospects for conventional snow tires seem unlimited, despite the fact that they are a regional and seasonal accessory. In suburbia, they have become as necessary as the second car or the power lawn mower. Many communities are so sold on their performance that they levy fines on any motorist who gets stuck in snow, blocks traffic, and is found to have...
What goes on is a flow of innovations that have raised premium income to a record $1.5 billion. Travelers established its own weather station and research center in 1955, geared casualty insurance thereafter to better information on storms and industrial-accident causes. It was first to introduce monthly budget plans, and it writes 25% of all package-plan insurance sold in the U.S. Travelers' fastest-growing division now is group insurance, which the company got into in 1866 when it wrote a policy covering every member of the Baltimore fire department with $1,000 in life insurance. This year...