Word: premiums
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Dates: during 1940-1949
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...Wonderful." Italy's Premier Alcide de Gasperi had resigned from the coalition Cabinet, formed a Cabinet without the left, chiefly because U.S. policy had given him the courage of his convictions, i.e., that a democrat has no business collaborating with Communists. The U.S. put a premium on formation of a non-Communist Cabinet (by holding out the prospect of a commerce and friendship treaty, thawing Italian assets...
...some $450,000,000 in merchandise was "given away" as premiums every year. The business accounted for as much as 30% of all U.S. china manufacture, 15% of enamelware and 10% of aluminumware. As premium dispensers bought wholesale and marked up prices only enough to cover costs, thrifty housewives found that they usually got bargains. The war temporarily cut off premiums ; there was no need for them in the seller's market. As the buyer's market has come back, so have premiums. By last week, 8,000 companies were hawking them and the premium business is expected...
...making them in quantity (the atomic ring has already sold over 3,000,000), Robbins can sell them to companies for around 10?. The 15? the companies get usually covers all their premium costs, making the "self-liquidating" premium a salesman who works for nothing...
...Robbins Co. got into the premium business through the manufacture of ornaments for reservation Indians, who sold them to tourists as examples of native handicraft. While Leavens was Robbins' district sales manager in Chicago, he got an order to make similar trinkets for the Wrigley Co. A radio character named "Chief Wolfpaw, the Lone Wolf," sent them out for gum wrappers. Wrigley's was so snowed under with wrappers that it has never offered premiums since. But Robbins went on to become the biggest maker of box-top trinkets. From these and its other products (jewelry, name plates...
...families that make up the year-round population of Peggy's Cove were busy getting ready for summer. Every spare room was reserved, even tenting space was at a premium. Painters, poets, writers, photographers and just plain admirers of rugged beauty were about to move...