Word: premiums
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Dates: during 1930-1939
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...Some readjustments came swiftly-notably in cigarets, books and branded drugs, the retail price of which had been maintained by codes. Schulte Retail Stores promptly resumed the issuance of premium coupons and joined other big chains in cutting leading cigarets from 12½? per pack to 11½?. Macy's, Gimbel's and Bloomingdale's, the three big Manhattan department stores whose legendary price vendettas are a merchandising tradition, were at it again as soon as their doors opened the morning after the Supreme Court's decision. In one day's skirmish cigarets at Macy...
...more than 2,000,000. In so doing he led the English Press in the most insanely expensive circulation war that circulation-war-torn isle had ever seen (TIME, Sept. 25, 1933). All the popular London newspapers pitched into the furious scramble for readers, bribing them with every premium imaginable from sets of Dickens, through washing machines to suits of underwear. The war's hottest year - 1933 - cost all combatants ?2,500,000, nearly double their combined earnings...
Hundreds of smart businessmen went to Chicago's Palmer House last week to inspect the most complete assortment of typical U. S. gadgets, gimcracks, knick-knacks and thingumabobs ever assembled. It was the fifth annual Premium Buyers' Exposition, to which went representatives of all the big U. S. companies that like to tickle their customers with offers of something for nothing - or almost nothing. High-piled was the Palmer House with balloons, sheets, watch fobs, razor blades, doll carriages, billfolds, tumblers, electric irons, toasters, waffle irons, windproof cigaret lighters, astrological charts, pith helmets. Careening up & down the crowded...
...ancient as merchandizing itself, premium promotion still has an unfailing appeal to the something-for-nothing instinct- though some companies make a tidy profit on their premiums by requesting cash along with wrappers, box tops, coupons and other evidences of consuming interest. In periods of stiff competition premium promotion shaves close to outright price-cutting, and a strenuous effort was made to ban premiums in XRA codes. But the premium makers succeeded in keeping no-premium clauses out of all except the Bakers and Oil Codes, are currently thriving. Another boon that has helped loft premium sales in the past...
Among the funds for research awarded by the body is the Rumford Premium, given for the most "important discovery for useful improvement on Heat, or on Light," from the $5,000 given by Count Rumford...