Word: prefereable
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While Broadway producers are humming to the tune of profitable musicals like City of Angels, the plight of drama is downbeat. Theaters that once launched plays by Arthur Miller and Clifford Odets have become hostile territory for non-musical works. With tickets hitting $60, theatergoers typically prefer the full song-and-dance for their money. To rebuild drama's audience, a coalition of producers, unions, theater owners and suppliers has created the Broadway Alliance, a unique agreement that will cut ticket costs by as much...
...master Rubik's Cube and Space Invaders. They are consummate game players and grade grubbers. "Unlike yuppies, younger people are not driven from within, they need reinforcement," says Penny Erikson, 40, a senior vice president at the Young & Rubicam ad agency, which has hired many recent college graduates. "They prefer short-term tasks with observable results...
...their shopping into a few frantic hours in the evenings or on Saturday mornings. Planning a weekend dinner party? Best to have the menu set by Thursday night. That way you can spend the next day going from butcher to baker to candlestick maker, purchasing the ingredients. (Germans still prefer to shop the old- fashioned way, buying a few things at a time at a multitude of stores.) But don't forget the Mittagspause, the lunch break that most mom-and-pop stores dutifully observe...
...personal preference would have been notto exclude any area," Duehay said. But he added,"You sometimes have to compromise and makeadjustments you would prefer not to make...
Actually the reverse is likely. Corporate arts underwriting oscillates with the laws on tax deductions, and the NEA controversy could reduce it. In any case, corporations prefer "safe" institutional culture: Ford puts Jasper Johns in the National Gallery, Mobil puts Masterpiece Theatre...