Word: predictibly
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...picture's market value (or Want-to-See) depends on four basics: 1) theme -not necessarily the same as plot, 2) title, 3) cast and 4) a relatively unimportant item, treatment (script, direction, acting, etc.). By testing the first three elements on a cross-section audience, A.R.I, can predict, before a foot of film is exposed, whether the finished picture will panic them or put them to sleep...
...during the war, Hollywood longingly eyed the very hush-hush activities of the Office of Strategic Services, which was rumored to be parachuting real American spies into occupied Europe. Anyone could predict that such goings-on would some day be a natural for the movies. Sure enough, the minute wartime secrecy was ended, several major studios began stumbling over each other to riffle through the official files. Paramount hired 30 ex-O.S.S. heroes (as technical advisers and bit-players) and shot thrill-packed scenes for seven frantic weeks. Result: Paramount has beaten all competitors with the first movie based...
Less interested in cows than in his academic plans, Professor Spencer went on enthusiastically to predict an increased emphasis on "the Union between the study of literature and creative expression," revealing his plans to implement such an increase...
Park Avenue stylists have recently plumped for new variations of the once-famous bangs hairdo of the flapper era. Some, fashion designers happily predict a return to the slim, boyish John Held figure, a '20s favorite...
...looking for problems it cannot handle. There is plenty of work ahead for eniac, its inventors say. In nearly every science and every branch of engineering, there are proved principles which have lain dormant for years because their use required too much calculation. Example: aircraft designers know how to predict air-drag theoretically, but the job takes so much figuring that they prefer to make scale models and test them-somewhat inaccurately-in expensive wind tunnels. In future, they may rely on eniac...