Word: predecessor
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...long-held view that a brand can't be built overnight, and needs to be cultivated and nurtured systematically. "A successful brand has a personality and a conversation with consumers," says Steve Goldstein, vice president of marketing for Levi Strauss, which has used Foote, Cone & Belding and a predecessor agency for 65 years. "But if you keep changing the voice of the person talking, it's very hard for consumers to trust a brand...
...Joint Chiefs of Staff before the Senate leaves town in August. Worries about a double standard aside, many military experts said the uniformed services desperately need a leader with impeccable credentials in the realm of sexual ethics. In the wake of Cohen's dispensation, even Colin Powell, Shalikashvili's predecessor, privately grumbled to friends that an admitted adulterer is not the kind of leader the Pentagon wants as it investigates charges of sexual misconduct in the U.S. military...
...Given the fact that the group's last album, Enter the Wu-Tang (36 Chambers) had been lauded in hip-hop circles for its labyrinthine lyrics and creatively jagged production, the new CD was highly anticipated. And indeed, it arrives as a more imaginative and uplifting album than its predecessor...
...most of America, Albright, 60, is the new face of foreign policy for the Clinton administration. Since moving up from her former post as Ambassador to the U.N. in January, she has drawn a sharp contrast to the dry, lawyerly style of her predecessor, Warren Christopher...
Birmingham's legendary predecessor William M. Bulger (D-South Boston) was a state legislator for 18 years before he took over the ornate wood-paneled office that comes with the president's gavel...